How to Boost Your Startup's Rankings? Try These Off-Site SEO Techniques
What are the 3 components of SEO ?
Off-page SEO is one of three parts of a fully integrated SEO strategy. The other two components include on-page SEO and technical SEO.
Technical SEO represents the technical performance of your website, such as page loading speed and more.
On-page SEO includes all SEO activities related to improving the content on your website such as content quality, internal linking, and keyword optimization.
Off-page SEO, represents all activities conducted outside of a website to rank higher in organic search engine results. The cornerstone of off-page SEO is link building — getting your brand mentioned on other (preferable: high-authority) websites. The more quality backlinks — the higher domain authority and the better organic search visibility.
How does effective SEO help your SaaS standout ?
99% of companies will be using at least one SaaS solution by the end of 2024.
While the SaaS industry is predicted to have a market volume of $344 billion by 2027.
So… with so many new SaaS set to deliver game-changing breakthroughs, there is a growing need for Startups to stand out.
Achieving a top spot on Google isn’t that straightforward. It demands in-depth keyword research and both on-page and off-page SEO, among other elements.
Plus, it gets challenging to pitch a single product again and again to the same audience in different ways.
Instead… successful startups that rank high, use 👩🎓content to educate their target audience, build relationships and develop authority.
Also, when creating the content strategy you need to consider if you want your 🌐 website structure to be built with single-page vs multi-page content.
Many software companies use single-page designs, which tend to have fewer content-rich pages. However, multi-page content allows each page to target specific keywords related to various features of the software, thereby enhancing the chances of ranking higher in search results.
Then, once you start uploading content on your website… you should check the “natural tier” that your website falls into.
The “natural tier” refers to the organic level of traffic a website receives, based on its highest and lowest volume of visits over time.
This is helpful as you can then optimize for keywords that are in the same tier as your site and you will rank for it right away.
To see your website’s natural tier check these steps.
But… how do some websites rank high when published while others never seem to rank?
One of the most important algorithmic ranking factors is “expertise, authoritativeness and trustworthiness (EAT).”
The quality of keywords and content you create plays a significant role. To improve your rankings, it’s essential to target keywords that align with your website’s current traffic tier. You can determine the monthly volume of a keyword with tools such as Ahrefs, SEMrush, or the MOZ keyword explorer.
How can you improve your website’s EAT? 5 Off-Page SEO Strategies
By consistently improving your website’s EAT, this accumulated trust contributes to raising your site’s tier level in Google’s eyes.
- Identifying keywords that you can rank for. To do this, take your sites traffic tier and match that with the keywords monthly search volume. Check the monthly keyword volume here.
For example, a site I am monitoring is consistently getting around 400–500 visitors per day, then the current traffic tier is level 500, but to be safe, it’s best to work one tier below your current one, when you’re first starting out.
Knowing that, you can look for keywords that have a monthly search volume of 200–500 searches or below, and then optimize your current pages or build new ones for those keywords.
In our case, “ai recipes” has search volume 400 so it is within the “natural tier” that we fall into. Plus, the keyword difficulty is medium to low so it’s a good keyword to create content with.
- Backlink Building such as guest blogging, directories or broken link building, which involves identifying broken links on other sites and suggesting your content as a replacement.
- Leveraging Social Media by sharing content and engaging with followers.
- Local SEO includes optimizing and regularly updating your Google My Business profile, ensuring consistent Name, Address, and Phone (NAP) information across local directories & generating positive online reviews.
- Participating in Forums and Q&As. Contribute to industry-specific forums and communities like Quora and Stack Exchange to enhance your online presence and credibility.
Key Takeaways
Develop your content strategy as soon as you create your website. This will help you understand if you want to navigate in a single page or multi page website.
Creating multi page website will help you target various keywords and therefore have room for more content.
Investigate the natural tier that Google has placed your website and optimize for a keyword in the same tier.
Build High-Quality Backlinks: Focus on earning backlinks from authoritative sites. Use tools like Ahrefs, Moz Link Explorer, Semrush, Buzzsumo, and Ubersuggest to monitor your backlink profile.
Monitor volume of visits weekly and stay responsive to changes in search engine algorithms and industry trends.
https://www.forbes.com/advisor/business/software/off-page-seo/
https://backlinko.com/hub/seo/backlinks
https://www.webfx.com/seo/glossary/what-is-a-backlink-analysis/
https://ahrefs.com/blog/how-long-does-seo-take/
